With longer delays between releases, fans were rapidly losing interest and attention for the brand’s popular movie franchises.

The silver lining was that avid fans were already continuing the stories between releases through the fan fiction and art that they were posting all over the web.

Inspired by this behaviour, an innovative engagement strategy and platform was defined. By curating user-generated content from highly-engaged creators and delighting fans with unexpected ways to interact with the studio productions, fans could immerse themselves in a never-ending universe of stories like never before.

The advanced analytics embedded in the digital platform provided a new level of business intelligence that informed future marketing and movie script decisions.