Experience has become the most significant driver of brand preference.
Shaping the future of brands and businesses
I build sustainable brands, experiences, and businesses inspired by people, culture, and the technology that's shaping our connected world.
Throughout my 20+ year career, I've partnered with some of the world's leading brands in the creation of innovative experiences, award-winning marketing campaigns, and effective business models.
I'm guided by the belief that brands should matter to people. With expectations constantly shifting, a deeper understanding of people has never been more important. Through empathy, brands become more purposeful, experiences become more valuable, and businesses become more adaptable.
Industry Expertise
Financial Services
CPG
Technology
Health & Pharma
Automotive
Electronics
Food & Beverage
Retail
B2C & B2B
Travel & Tourism
Entertainment
Luxury
Thought-Leadership
Top Three 2021 Digital Trends for Brands
CIO Applications Magazine, Jan 2021
Innovative Digital Experiences in Financial Services
FinTech Magazine, June 2021
The Evolving Role of the CMO in the Digital Space
DX3 Panel Discussion, March 2021
Digital Innovation for the Experience Economy: White Paper
Appnovation, December 2021
Customer Experience: Differentiation is Key
Retailing Magazine, May 2022
Personalization Should be the CX of Modern Finance
FinTech Magazine, June 2021
The Rise of Employee Experience (video)
Forrester CX Conference, April 2022
Professional Experience
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Appnovation Technologies, AMER
Hired as an agent of change to build from the ground up, scale, and lead a distributed team of business strategy, marketing, and design experts spanning Toronto, Montreal, Vancouver, New York, and Sao Paulo.
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McCann Worldgroup Canada
Tasked with enhancing the digital capabilities of the Strategy team across Canada while leading integrated brand and product marketing initiatives for some of the country’s leading brands.
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Publicis.Sapient
Optimized the regional brand experience & marketing capabilities while partnering with leading US and Canadian brands in the creation of innovative digital experiences.
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Critical Mass
Co-led a multi-disciplinary innovation incubator dedicated to imagining the future of financial services.